Pentax is a brand name when it comes to variety of digital cameras and imaging technologies including weather-resistant digital SLRs, expert and outdoor compact cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. The company was born in some 1919 with manufacturing of spectacle lenses, which it still manufactures.
In 2011, it became a part of Ricoh, a company known for printing related solutions. The company announced that Pentax will now be called RICOH IMAGING COMPANY, LTD. The change shall be effective from 1st of August 2013.
However, in a press release the company has also unveiled its future product brand strategy: both PENTAX and RICOH products will remain in the market under the new name to reinforce the company’s commitment to the business with Pentax becoming the brand for all DSLR, interchangeable lens cameras and binoculars, and Ricoh becoming its brand for compact camera and new technological innovations.
Lets see what effect it creates in the market after the change of name, upward or downward.